Resources Library by ANA

Review of a decade of netnography research

The research of eight distinct Netnography projects in the field of Fast Moving Consumer Goods and in-depth interviews with employees reveals a multi-faceted attitude towards need information(consumers' wishes, expectations, etc.) and solution...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Gregor Jawecki, Dominic Gastes, Jan Henric Stönner, Michael Bartl

October 26, 2011

A human centred innovation approach

This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Steffen Hück, Michael Bartl

Company: HYVE

November 19, 2009

Netnography research

Online conversations in web forums, blogs and other 'user generated content' platforms are a valuable source for gaining unobtrusive Consumer Insights. A new method to analyze this user generated content is Netnography. The Netnography method...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Michael Bartl, Steffen Hück, Stephan Ruppert

Company: HYVE

February 11, 2009